Among the activities that this project encompasses are:

• Environmental consciousness and education activities, such as: regional conferences for actors and groups involved, painting and photography contests and travelling expositions, bird workshops in educational centres, educational bird ringing conferences, etc.

Jay (garrulus glandarius) specimen in hand.

• Training activities: training of ecotourism and birdwatching guides, training directed at people in the rural tourism business.

A course to spread knowledge about the bird species in the Cuatro Valles region and good environmental practices in tourism.

• Infrastructure: signage for birdwatching paths in the individual regions.

Hikers walking along one of the birdwatching paths.

• Promotion and marketing: multilingual promotional website, publication of materials, infomercials, participation at fairs, trips for tour operators and media.

TRINO at the International Birdwatching Fair held in Villarreal de San Carlos.